Roger Tower
Owner / Digital Marketing Consultant at Tower Agency
Website Address: https://tower.agency
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Roger Tower from Tower Agency. To learn more, check out https://tower.agency
Are there any trade organizations or groups that you belong to?
Cannabis Chamber of Commerce – Regional Board in San Diego
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Ability to have critical feedback.
What is one tip that you would give when it comes to media planning?
Expect to burn some funds while testing what works that you can then scale afterwards.
