Serena Mastin
CEO at Pulse Marketing Inc.
Website Address: Pulse Marketing Inc.
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Serena Mastin from Pulse Marketing Inc.. To learn more, check out https://pulsemarketingteam.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Whether it be through Ai, Digital, or traditional media I believe one of the most strategic changes is Emotional-based content. Connecting with people on a human or emotional level instead of using sales tactics.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Outside media has established long term relationships and can negotiate with larger buying power.
How does a media buyer stay on top of trends with media placement?
Our team subscribes to multiple newsletters, attends events and training to stay up to date with new trends.
