Wayne Veldsman
Founder & CEO at Vel.Consulting
Website Address: https://www.vel.consulting
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Wayne Veldsman from Vel.Consulting. To learn more, check out https://www.vel.consulting.
What is the biggest change in marketing that you see coming in the next 2 years?
With virtual and augmented reality becoming more prominent, marketing will need to adapt to this new form of media. All brands and businesses will soon need to find ways to market inside of these new mediums.
Are there any trade organizations or groups that you belong to?
No
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
An advantage of working with an outside media buyer is that you get an outside opinion and you’re not clouded by your own internal judgments of who you and your brand are. Outside agencies get exposed to a wide variety of clients and industries and thus can have a much different opinion when it comes to brainstorming campaign ideas.
What is one tip that you would give when it comes to media planning?
Take the time upfront to appropriately strategize and create all assets / creatives before going into the media buying phase. Planning should take up more than 50% of your campaign. Physically draw and plan out all aspects of your campaign before switching to implementation.
