Yesenia Reinoso
Founder & Principal at Y Communicate
Website Address: https://www.yeseniareinoso.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Yesenia Reinoso from Y Communicate. To learn more, check out https://www.yeseniareinoso.com
What is the biggest change in marketing that you see coming in the next 2 years?
Within the next 2 years, the biggest changes come from the following areas:
1. Mindfulness/Wellness
2. Metaverse
3. Internal Communications
4. CSR
5. Media Relations
Are there any trade organizations or groups that you belong to?
PRSA, Fyli, The Entreprenista League, and formerly of New York Women in Communications.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
I see them both on equal level. Both bring a different skillset, but their level of expertise is equal. It depends on their knowledge of the industry, data, platforms, and strategy.
What is one tip that you would give when it comes to media planning?
Make sure you have options to decide the overall direction of your strategy. Sample, if necessary, before proceeding in the direction you want to go.
How does a media buyer stay on top of trends with media placement?
Following all the latest news and trends from major media outlets and trades whether it is done through traditional or new media mediums.
