Anette Nilsen
Owner & Chief Strategy Officer at Kielo Digital
Website Address: https://kielodigital.com/
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Anette Nilsen from Kielo Digital. To learn more, check out https://kielodigital.com/
What is your company Elevator pitch when talking about your company?
Kielo Digital is a boutique digital agency based in Brooklyn, NY, creating and executing strategies focused on social media management, paid social, paid search, and influencer campaigns for scaling businesses, funded startups and European businesses launching in the US.
What is the biggest change in marketing that you see coming in the next 2 years?
Tracking and targeting, to ensure that the changes happening across platforms for privacy rights and tracking methods are kept intact, especially when it comes to startups and scale-ups not just advertising in the US but perhaps globally.
What is one tip that you would give when it comes to digital marketing?
Not to silo efforts. Ensure you’re thinking about how to cross-pollenate efforts, and how to combine your organic, paid and influencer efforts so you don’t leave money or followers on the table.
What is the main pain point that you solve for your customers?
Competitive landscape reviews for organic and paid media efforts, paired with a digital strategy using organic and paid social in tandem with influencers for awareness + content creation (instead of shoots).
