Conor Douglas
CEO of Marketing at Astoria Advertising Company
Website Address: astoriaadvertising.co
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Conor Douglas from Astoria Advertising Company. To learn more, check out astoriaadvertising.co.
What is your company Elevator pitch when talking about your company?
We’re a full-service agency that specializes in digital marketing. While we offer almost every marketing channel your business would ever need, we also know that certain channels are better off not being managed by us. Our approach is to work cohesively with all of your outsourced vendors, agencies and internal teams to produce campaign messaging that is consistent and drives towards the same goal. Continuity is paramount to success.
What is the biggest change in marketing that you see coming in the next 2 years?
I see a shift back over to traditional advertising. Considering that the big focus has been on digital I think we see a lot of midsize and small businesses suffer to break through the noise. While digital will still be prominent, I see a return to traditional coming sooner than later.
What is one tip that you would give when it comes to digital marketing?
Don’t be afraid to be exploratory. Be conscious of what you are spending and where you are spending it, but don’t be hesitant to take risks here and there. The most valuable lessons are learned by trial and error.
What is the main pain point that you solve for your customers?
We help in providing a marketing roadmap to success for companies. This is done by pulling in every facet and marketing channel to make sure each one is working cohesively and supporting one another.
