Jennifer Mulchandani
Founder/CEO at Arlington Strategy
Website Address: https://arlingtonstrategy.com/
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Jennifer Mulchandani from Arlington Strategy. To learn more, check out https://arlingtonstrategy.com/
What is your company Elevator pitch when talking about your company?
Since 2012, our full-service marketing agency has been on a mission to bring our people, perspectives, and passion to the pursuit of stronger brands and a better world. We focus on every client’s unique value proposition to help successfully position their brand, reach target audiences, and fulfill their mission.
What is the biggest change in marketing that you see coming in the next 2 years?
Privacy rules are already changing the landscape and will continue to slow down returns on digital advertising. I think there will be more reliance on organic/viral reach with the increase in video as the medium of choice.
What is one tip that you would give when it comes to digital marketing?
Be patient. It can be hard to see low returns initially, so advertisers need to understand that optimization doesn’t happen in hours or days.
What is the main pain point that you solve for your customers?
Identifying, reaching, and influencing their target audience. Arlington Strategy helps our clients stand out from the crowd by deploying creative, effective marketing campaigns that tie business strategy, growth objectives, and marketing goals to our comprehensive strategic communications approach.
