Patti Brownsord
Partner at Grounded With Data
Website Address: https://GroundedWithData.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Patti Brownsord from Grounded With Data. To learn more, check out https://GroundedWithData.com
What is your company Elevator pitch when talking about your company?
We are a data analytics and market research firm specializing in the data flow, processes, and culture for organizations that are frustrated with not having the information they need to make better decisions.
What is the biggest change in marketing that you see coming in the next 2 years?
Even with the most recent cookies and email changes, it will be more important than ever to consider customer experience metrics inside of the marketing funnel, rather than being a separate field of work.
What is one tip that you would give when it comes to digital marketing?
Make sure everyone is clear up front what the expectations for each component of the plan is supposed to do. Is it awareness or action driving? Sometimes this isn’t discussed up front and then the awareness driving media is measured the same as action and gets cut for being “inefficient.”
What is the main pain point that you solve for your customers?
We help agencies have crystal clarity on their reporting processes to stop spinning their wheels on showing results, increase capacity for analysis, and offer more value to their clients.
