“Digital Champions” with Wendy Louise Nog from Future Bright Digital


Wendy Louise Nog
Digital Strategist at Future Bright Digital
Website Address: https://futurebrightdigital.com/

Each week on “Digital Champions,” our host talks to media experts across the country.  This week our host speaks with Wendy Louise Nog from Future Bright Digital. To learn more, check out https://futurebrightdigital.com/


What is your company Elevator pitch when talking about your company?

We build beautiful lead generating systems.


What is the main pain point that you solve for your customers?

We ensure that their marketing objectives are aligned with their business goals.


What is your biggest pain point when it comes to digital advertising?

It feels time consuming – creating the ads & content.


What is the biggest change in marketing that you see coming in the next 2 years?

Fully digital. It has been a sort of “temporary” situation, but it is going to be fully digital, and businesses need to learn how to create a community around their brand that is entirely digitally based.


What is one tip that you would give when it comes to digital marketing?

Speak to the funnel. Top of the funnel is all about education and the problem. Bottom of the funnel is product details.


What is one tip that you would give when it comes to digital marketing?

Speak to the funnel. Top of the funnel is all about education and the problem. Bottom of the funnel is product details.


What percent of your advertising service offerings does Digital media buying make up?

25%


What tools do you use to plan, buy, traffic, analyze or report media?

Mainly Facebook


Which programmatic platform(s) do you utilize?

WordPress