Bill Harvey
CTO/Cofounder at RMT
Website Address: RMT.solutions
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Bill Harvey from RMT. To learn more, check out RMT.solutions.
What is your company Elevator pitch when talking about your company?
RMT amplifies the sales and branding effects of advertising in two ways, both of which center on the the ad creative. Sending the ad to people with motivations that are in the ad, and through media that create mind states resonant with the ad.
What changes has your company made over the past 2 years that have impacted your business
We’re now able to operate internationally with a privacy protected database of 700 million people.
What is one tip that you would give when it comes to digital marketing?
Avoid lookalike modeling. Use a combination of privacy protected ID based and content based media selection.
What is the biggest change in marketing that you see coming in the next 2 years?
Budgets will gradually shift to the media environments and creative approaches that uplift and inspire people, because that not only improves advertising effectiveness it also maintains a civilized culture.
