Monica Sanchez
CTO/Cofounder at WEG Marketing
Website Address: Wegmarketing.com
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Monica Sanchez from WEG Marketing. To learn more, check out Wegmarketing.com.
What is your company Elevator pitch when talking about your company?
The agency model is changing as propelled by the digital age and customer expectations. There is a need for agencies that can flex to fit the needs of a business – a gap filler for skills and capacity. On the skills front, our agency provides expertise for messaging that can break through the market and reach customers. As a gap filler, our clients depend on us to help execute on the initiatives they wouldn’t complete due to budget or staffing cuts.
What changes has your company made over the past 2 years that have impacted your business
Leverage of Analyst relations into the organization for greater lead generation and market viability.
What is one tip that you would give when it comes to digital marketing?
Put money into the design of your digital campaigns as well as the messaging. It doesn’t matter how much you spend if you’re messaging is not on track or your graphics are not quality.
What is the biggest change in marketing that you see coming in the next 2 years?
Streamline of marketing services – The rise of account-based marketing will reach more enterprise clients. The quantity of information that’s available online has facilitated a lot of copying and lack of originality in marketing messaging. Companies who want to keep their creative edge will start getting more information in an effort to prevent their competitors from duplicating content.
