Eric Bechtel
Founder/Managing Director at Gameplan Digital Marketing LLC
Website Address: https://gameplan-digital.com/
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Eric Bechtel from Gameplan Digital Marketing LLC. To learn more, check out https://gameplan-digital.com/.
What is your company Elevator pitch when talking about your company?
We bring small and medium businesses the same digital marketing services & technologies used for billion dollar corporations.
What changes has your company made over the past 2 years that have impacted your business
We weened off of an over-reliance of third-party data and shifted towards a first-party, internally controlled marketing model.
What is one tip that you would give when it comes to digital marketing?
Keep aware of the technical changes, however, never lose your sense of customer empathy as it is one of the few things that will never change.
What is the biggest change in marketing that you see coming in the next 2 years?
Many- the “return of the creative agency,” app-based niching, cellular providers playing a much larger role in digital marketing, the mainstream use of “AI” in marketing.
