Eric Frankel
CEO/Founder at AdGreetz
Website Address: http://adgreetz.com
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Eric Frankel from AdGreetz. To learn more, check out http://adgreetz.com.
What is your company Elevator pitch when talking about your company?
AdGreetz empowers brands, agencies and ad platforms to easily build stronger relationships with customers and increase engagement 5X-7X and activation 2X-3X by producing and deploying hundreds, thousands (or even millions) of smart, hyper-personalized, data-driven video and display ads and messages on 26 channels, optimized by AI/machine learning in real time.
What changes has your company made over the past 2 years that have impacted your business
We’ve developed the ability for brands and agencies to deploy smart, data-driven, hyper-personalized ads on TV — all around the world.
What is one tip that you would give when it comes to digital marketing?
All customers are not the same. Don’t send the same message to all of them.
What is the biggest change in marketing that you see coming in the next 2 years?
The industry embracing personalization.
