Matthew Gillogly
President at SRP Medical Marketing
Website Address: www.SRPMedicalMarketing.com
On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with Matthew Gillogly from SRP Medical Marketing.
To learn more check out www.SRPMedicalMarketing.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Continued erosion of facebook advertising effectiveness for the medical industry. Specifically the direct to the consumer, cash pay service industry. This is consistent to what we’ve seen in the past with other industries who relied too much on Google or FB in the past.
What makes your company unique?
I owned and started my own cash practice. Our ad budgets were 150k a month for our clinics so understanding the importance of systems, scripts, and tracking. We aren’t the pie in the sky company. Hard facts, real information based on real interactions at the ground level.
