Lisa Schell
Founder & CEO at The Relatable Writer
Website Address: TheRelatableWriter.com
On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with Lisa Schell from The Relatable Writer.
To learn more check out TheRelatableWriter.com
What is the biggest change in marketing that you see coming in the next 2 years?
One of the biggest trends I see happening in the marketing world is a growing need to stand apart in the digital space. As part of the post-COVID reset, people are resigning from their 9 to 5 jobs in record numbers, and many are starting their own businesses. This adds to the “noise” in an already saturated market. In such a climate, brands that don’t differentiate effectively risk getting drowned out by new competition.
What makes your company unique?
The events of past 18 months have reshaped the way audiences think about brands, which has forced many of our business clients to reinvent. We help businesses develop their core value messaging using an audience-first approach that uncovers the “need beneath the need” and showcases brand attributes through a post-2020 lens.
