R’Minda Russell
Owner at Visualize Creative LLC.
Website Address: www.visualizecreative.co
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with R’Minda Russell from Visualize Creative LLC. To learn more, check out https://www.visualizecreative.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The biggest change in marketing I see is the transition from luxury/escapism branding to the everyday, real life, “unfiltered” type of branding. With the rise of profitability of Gen Z marketers and brands have to adapt to a new way of content consumption. Short form video and microinfulencers will continue to rise in 2022.
What makes your company unique?
What makes Visualize unique is the way we tailer each strategy to your specific overall marekting plan. Yes, everyone wants to go viral but what could your social media really help drive home in terms of your KPIs? We also love to give away what we find trending on the market. I am an open book when it comes to the new strategies and concepts I am trying.
What is your biggest pain point when it comes to digital advertising?
The market is constantly changing when it comes to trends and updates. Staying on top of this fast growing space is definelty challenging.
