Amy Parrish
CMO at Rhythm Communications, LLC
Website Address: http://rhythmcommunications.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Amy Parrish from Rhythm Communications, LLC. To learn more, check out http://rhythmcommunications.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Creating trust with consumers and communicating facts about your product/service/celebrity with the blurred lines between messaging through the media in addition to direct messages from individuals communicated through social channels.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
We are a PR & Marketing firm, we do not specialize in Media buying. We outsource to a media buying group unless the campaign is a limited program. BUT Media buyers have deeper expertise and relationships–often negotiating better deals and flexible plans when a plan needs to pivot.
