Janelle Amos
Founder at Elevate Growth
Website Address: elevate-growth.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Janelle Amos from Elevate Growth. To learn more, check out https://elevate-growth.com.
What is the biggest change in marketing that you see coming in the next 2 years?
B2B companies making the switch from lead gen to demand gen and actually trusting marketing to do what they do best, rather than being a sales assistant in the traditional lead gen model that’s being ran toyda.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
1) if it’s a small team — bandwidth & help. One marketing director cannot do the job of an entire marketing team. That’s when hiring an external agency helps.
2) Saves $ in the long run where you can bypass company expenses like insurance, onboarding, tech, etc.
3) You’re getting top value expertise enabling the team to hit the ground running faster than if you were to hire internally, there’s an onboarding and ramp up time associated with it.
How does a media buyer stay on top of trends with media placement?
test test test – things change over night and ads go stale quick. Quickly swapping things out as well as monitoring performance.
