Bart Caylor
President at Caylor Solutions
Website Address: https://www.caylor-solutions.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Bart Caylor from Caylor Solutions. To learn more, check out https://www.caylor-solutions.com.
What is the biggest change in marketing that you see coming in the next 2 years?
More personalization, content, and move into Metaverse.
Are there any trade organizations or groups that you belong to?
NACCAP, ABHE, CASE
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
The experience that they are exposed to with various clients.
What is one tip that you would give when it comes to media planning?
I would change this to marketing, but my recommendation is found in a quote from Alvin Toffler: “the illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Being willing to adapt is so critical to the changes taking place in digital marketing.
How does a media buyer stay on top of trends with media placement?
Learn and read LinkedIn and other thought-leaders.
