Jennifer Roth
President, Co-founder at GrowthMode Marketing
Website Address: www.growthmodemarketing.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Jennifer Roth from GrowthMode Marketing. To learn more, check out www.growthmodemarketing.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The continued use of analytics to personalize and amplify online buyer journeys. The continued propensity to conduct sales and marketing activities online when evaluating considered purchase B2B solutions.
Are there any trade organizations or groups that you belong to?
Entrepreneurs Organization, WBENC
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
External partners have access to knowledge, trends, and external influences that an internal marketing director does not. This perspective allows organizations to get the firsthand benefit of an external perspective.
What is one tip that you would give when it comes to media planning?
Align your media planning to your most important audiences and your most important growth goal. Be intentional, focused and provide content you know your audience will care about.
