Geron Coleman
CEO at KD Interactive, Inc.
Website Address: https://www.kdi.media
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Geron Coleman from KD Interactive, Inc. To learn more, check out https://www.kdi.media/
What is the biggest change in marketing that you see coming in the next 2 years?
The transition to digital commerce will provide opportunities to enhance customer engagement and product purchases within programmatic and social advertising campaigns.
Are there any trade organizations or groups that you belong to?
The A Pledge
CES
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
The ability to reduce internal bias.
What is one tip that you would give when it comes to media planning?
Ensure to identify the correct media channels for audience engagements.
How does a media buyer stay on top of trends with media placement?
Always know your audience along with the current and projected future media engagement channels.
