Nieco Biggi
Owner at The Gorilla Agency
Website Address: gorillaagency.com
Each week on “Media Champions”, our host talks to media experts across the country. This week our host speaks with Nieco Biggi from The Gorilla Agency. To learn more, check out https://gorillaagency.com
What is the biggest change in marketing that you see coming in the next 2 years?
I believe that there will continue to be a broader push away from traditional advertising towards digital. I also think it’s going to be increasingly difficult for small businesses owners will smaller budgets to get their message out so it will be a unique challenge for agency owners on how to deliver a diversified lead strategy while trying to maintain client’s budgets.
Are their any trade organizations or groups that you belong to?
I am currently a member of the CTE Advisory Board for Marketing for the Beaverton School District.
I am also a business coach with pro business global.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
We don’t handle a lot of media buying since we typically advertise our clients outside the traditional tv/print/radio. That said, I would typically say that the resources and knowledge from an outside buyer would provide an advantage vs. internal director. They would also have a better gauge at target audience and the appropriate message to help drive leads.
What is one tip that you would give when it comes to media planning?
Diversify. I am currently pushing all my clients to diversify their marketing & advertising do to the increase costs. Now more than ever, I believe strongly that you can’t have your business all-in on one platform or strategy no matter how well it works (or worked in the past). It’s important that as soon as you discover you can do one thing well, immediately prep and plan for your next lead/revenue source so that you’re hedged against any risks. Simply put, small businesses can’t afford not to diversify their media planning because they don’t typically have the budgets to spend enough to keep their leads flowing.
How does a media buyer stay on top of trends with media placement?
We primarily work in digital or through more non-traditional methods of marketing so media buying isn’t a big part of our business strategy.
