Pavel Konoplenko
CEO at spoiled Medi
Website Address: spoiledmedia.com
Each week on “Media Champions”, our host talks to media experts across the country. This week our host speaks with Pavel Konoplenko from spoiled Media. To learn more, check out https://spoiledmedia.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Prevalence of AI will shift marketers back into more creative roles, especially as Facebook loses its grip. Concept of metaverse will continue to creep in, further blending online and offline, giving brands more ways to interact with customers. Creators will continue to gain more traction and become larger parts of marketing mix.
Are their any trade organizations or groups that you belong to?
No
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
What is one tip that you would give when it comes to media planning?
Be willing to go outside your industry playbook.
How does a media buyer stay on top of trends with media placement?
