“Media Champions” with Troy Hipolito from The Troy Agency

Troy Hipolito
Founder at The Troy Agency
Website Address: https://www.thetroyagency.com

Each week on “Media Champions,” our host talks to media experts across the country.  This week our host speaks with Troy Hipolito from The Troy Agency. To learn more, check out https://www.thetroyagency.com.


What is the biggest change in marketing that you see coming in the next 2 years?

People to come from a place of service. Learn not to sell but to truly network and help others. Getting business is a byproduct of helping others.


Are there any trade organizations or groups that you belong to?

No. But I do have my own show I help support. Called “The Troy Show.” It is small about 3,000 people but it is free and helps others navigate LinkedIn with some success.


What is one tip that you would give when it comes to media planning?

Being authentic is coming form a place of service. We we plan out our posts and media we drive content that engages. So people just do not consume they take action.