Zora Chase
Founder/CEO at Chasing Nectar Digital Solutions
Website Address: chasingnectar.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Zora Chase from Chasing Nectar Digital Solutions. To learn more, check out chasingnectar.com.
What is the biggest change in marketing that you see coming in the next 2 years?
1) Customer Equity: Customers vs. Conversions – Shift to focus on the customer relationships.
2) Strategy based on Business Growth Goals; marketing shares more with CFO
3) Education before Action; Start with end goal and work back in media channels
Are there any trade organizations or groups that you belong to?
The Exchange/LA; LA Area Business Owners & Entrepreneurs
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Using a Fractional CMO enables an organization to tap into high-level talent without having to take on a full-time employee. A qualified, contracted CMO can create an unbiased and clear roadmap to predicable revenue, overseeing:
– Business Growth/Predictable Revenue Plan
– Creative Processes
– Media Strategy
What is one tip that you would give when it comes to media planning?
Start with the goal and work backwards on the plan.
How does a media buyer stay on top of trends with media placement?
Daily monitoring of trades and partner updates; weekly meetings; staying on top of industry changes
