Michelle Keefer
Fractional CMO at MKConsulting (Soon to be Frameworks MKTG)
Website Address: https://consultmk.com/
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Michelle Keefer from MKConsulting. To learn more, check out https://consultmk.com/
What is your company Elevator pitch when talking about your company?
We build long term relationships with brands that are tired of getting burned by quick fix marketing practices that cause more harm and waste more money than what they achieve. We’re a bolt on marketing department solution.
What is the biggest change in marketing that you see coming in the next 2 years?
Businesses will care about sustainable growth practices and invest in internal marketing, team culture, and brand positioning just as much as they are on demand generation and ad campaigns.
What is one tip that you would give when it comes to digital marketing?
Consider the entire customer journey, not just a piece of it related to a specific campaign or project. Start with how they find out you exist, and end with how you facilitate an environment where happy customers refer your business to others.
What is the main pain point that you solve for your customers?
We provide talent on demand for marketing roles to help brands execute their strategic needs. We provide copywriting, design, research, and branding services paid by time spent working for your brand instead of buying into expensive (and often times ineffective) marketing projects.
Website Address: https://consultmk.com/Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Michelle Keefer from MKConsulting. To learn more, check out https://consultmk.com/){kind=link}