Evan Kavanagh
Programmatic Partnerships Manager at Verve Group
Website Address: www.verve.com
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week our host interviews Evan Kavanagh from Verve Group. To learn more check out https://verve.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The shift in programmatic buying from open exchange to private marketplace with an emphasis on connected TV is the biggest change coming.
What is one tip that you would give when it comes to digital marketing?
Optimize your path to supply.
What are the major challenges that you (and/or other advertisers) face today?
The major challenges I believe all marketers are looking to solve for are measurement, targeting, and attribution.
What are the most effective advertising tactics and/or media for your company?
Mobile/desktop banners, mobile/desktop video, rewarded video, and connected TV are the most effective.
What are the major challenges that you (and/or other advertisers) face today?
The major challenges I believe all marketers are looking to solve for are measurement, targeting, and attribution.
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