Maritza Lizama
Co-Founder at Captiva Branding
Website Address: captivabranding.com
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week our host interviews Maritza Lizama from Captiva Branding. To learn more check out https://captivabranding.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Privacy and tracking
What is one tip that you would give when it comes to digital marketing?
Don’t try to do everything at once. Master your messaging, offer, and channel. Then test, optimize, and scale.
What are the major challenges that you (and/or other advertisers) face today?
Holistic performance tracking and data consolidation
What are the most effective advertising tactics and/or media for your company?
What are the major challenges that you (and/or other advertisers) face today?
Holistic performance tracking and data consolidation
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