Jeff Lesher
Managing Director at SHIFT
Website Address: www.shiftthework.com
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week our host interviews Jeff Lesher from SHIFT. To learn more check out https://www.shiftthework.com.
What is the biggest change in marketing that you see coming in the next 2 years?
With our focus on organization performance and the talent needed to drive it, I’d emphasize the increasing effort to market ideas and opportunities within organizations through effective, authentic storytelling…that also can be shared with the outside world.
What is one tip that you would give when it comes to digital marketing?
To reverse the classic Marshall McLuhan posit that the medium is the message and focus on the message and all the ways you can get it out…and receive it.
What are the major challenges that you (and/or other advertisers) face today?
Getting noticed…and noticed by the right people. We spend a lot of energy creating great content that we post and deliver through channels including webinars and podcasting.
What are the most effective advertising tactics and/or media for your company?
See above.
What are the major challenges that you (and/or other advertisers) face today?
Getting noticed…and noticed by the right people. We spend a lot of energy creating great content that we post and deliver through channels including webinars and podcasting.
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