Krystal Covington
Chief Marketing Officer at Go Lead Consulting
Website Address: www.goleadconsulting.com
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week our host interviews Krystal Covington from Go Lead Consulting. To learn more check out https://www.goleadconsulting.com
What is the biggest change in marketing that you see coming in the next 2 years?
Since the pandemic we saw many clients adding e-commerce to their business offerings. With the success they saw there, they will continue to double down and advance in e-commerce sales. Podcasting has also become a huge Avenue for consulting businesses to promote and network with ideal clients while networking options are slow.
What is one tip that you would give when it comes to digital marketing?
Test ideas, learn from the stats, and invest using the data you acquire. Don’t jump in full force on an idea simply after hearing it in media.
What are the major challenges that you (and/or other advertisers) face today?
On the PR side, it’s now very challenging to get through because so many companies started investing in publicists in order to try and reach customers in a new way. The news cycle is also really moving quickly and challenging to keep up with.
What are the most effective advertising tactics and/or media for your company?
PR and SEO.
What are the major challenges that you (and/or other advertisers) face today?
On the PR side, it’s now very challenging to get through because so many companies started investing in publicists in order to try and reach customers in a new way. The news cycle is also really moving quickly and challenging to keep up with.
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